Press Releases

Feb 9, 2007

Prudential Prime Properties, Boston Realty Group now has two full service real estate brokerage offices in Boston, one in the North End, and one in Back Bay on famous Newbury Street.

Prudential Prime Properties, a regional franchisee of Prudential Real Estate Affiliates, Inc., opened new offices at 323 Newbury Street in Boston, MA, to focus on residential sales and rentals in the Historic Back Bay, Beacon Hill, and Fenway areas of the city. After operating successful franchise real estate offices in various suburban and vacation locations throughout Maine, Massachusetts and Rhode Island, the company expanded its local marketing reach within the Boston city center to better serve the community, according to Michael Lyons, Broker and Co-Owner of Prudential Prime Properties.

Lyons, a long-time Back Bay resident, said, "A Newbury Street location provides our experienced real estate professionals with a local base that offers a visible presence for our growing company. Although a large portion of our business is Internet-based through www.PruBostonRealty.com, we can now service the real estate needs of our neighborhood customers at a moment's notice. And, the fact that the new office is directly above the award-winning and highly acclaimed Sonsie Restaurant, which is owned by a group headed by my brother, Patrick, will help our foot traffic as well."

Prudential Real Estate Affiliates, Inc. consists of companies that are selected based upon outstanding performance records, high levels of customer service and shared business values. Prudential Real Estate and Relocation Services is Prudential Financial's integrated real estate brokerage franchise and relocation services business. The real estate group markets franchises primarily to existing real estate companies. As of December 31, 2003, there were more than 1,700 franchise offices and over 50,000 sales professionals in the franchise network in the U.S. and Canada.

Prudential Financial companies, with approximately $470 billion in total assets under management as of September 30, 2004, serve individual and institutional customers worldwide and include The Prudential Insurance Company of America, one of the largest life insurance companies in the United States. These companies offer a variety of products and services, including life insurance, mutual funds, annuities, pension and retirement related services and administration, asset management, securities brokerage, banking and trust services, real estate brokerage franchises and relocation services. For more information, visit www.prudential.com.

For further information, contact:
Prudential Prime Properties
Mark Bernardino ∙ 617.536.8000
www.PruBostonRealty.com