Press Releases

January 6, 2008

Study Finds Use of REALTORS® On Rise Among Bay State Home Buyers & Sellers, FSBOs Decline Nearly 40 Percent During Past Year
Waltham, MA. - A new report on the home buying and selling preferences of Massachusetts consumers shows that use of a real estate professional during the home search and sale processes has risen across the Bay State in the past year, and that the public's satisfaction with the performance of real estate agents has improved as well. — Massachusetts Association of REALTORS®
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November 11, 2007

Prudential Real Estate Affiliates, Inc. Hosts Conference for Top Producers
IRVINE, Calif. - More than 600 sales professionals from Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE:PRU] company, were honored in Boston at the company's 13th Annual Summit Conference, a three-day symposium designed to recognize and inspire its top sales professionals. — Prudential Real Estate Affiliates, Inc.
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June 25, 2007

MAR Praises Inclusion of Agency Initiative in State Budget
Waltham, MA. - The Massachusetts Association of Realtors® (MAR) today praised legislative leaders and Governor Romney for acting to clarify the relationships between consumers and real estate professionals when conducting a real estate transaction. Language providing guidelines and calling for creation of applicable regulations has been included as part of the state's final budget. — Massachusetts Association of REALTORS®
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June 17, 2007

Prudential Real Estate and Yahoo! Team Up to Provide Comprehensive Real Estate Listings
IRVINE and SUNNYVALE, CA - Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE:PRU] business, and Yahoo! Inc. announced today that they have entered into an agreement that gives visitors to Yahoo!® Real Estate (http://realestate.yahoo.com) access to comprehensive and detailed real estate listing information from a Prudential Real Estate broker in their selected market area. — Prudential Real Estate Affiliates, Inc.
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May 31, 2007

New Survey Reveals Keys to Community Support for Affordable Housing
Washington - Residents are more likely to support affordable housing in their communities if they are sure it would not hurt property values, would not contribute to school overcrowding or would not make traffic worse, according to the third annual National Housing Opportunity Pulse survey released today by the National Association of Realtors® — National Association of REALTORS®
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May 18, 2007

Realtors® Set Records for Midyear Legislative Meeting and Trade Expo
Washington - A record-breaking number of more than 9,600 Realtors® and guests attended the 2005 National Association of Realtors® Midyear Legislative Meeting & Trade Expo last week, which demolished all previous attendance and exhibit records. The previous attendance record for NAR's Midyear Legislative Meeting, held annually at the Marriott Wardman Park, was 8,300 Realtors® and guests in 2004. — National Association of REALTORS®

May 12, 2007

Harsh Winter Fails to Take Bite Out of Bay State Housing Market in First Quarter
Waltham, MA. - Severe weather over the first three months of the year failed to put a chill in the demand for housing this winter, as attractive mortgage rates, steady job growth and an increase in the supply of homes for sale drew a large number of buyers into the Bay State housing market in the first quarter, according to data issued today by the Massachusetts Association of Realtors® (MAR). — Massachusetts Association of REALTORS®
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April 8, 2007

Multifamily Home Sales Climb To Record Levels In Bay State During 2004
Waltham, MA. - Sales of multifamily homes in Massachusetts increased for a fourth consecutive year in 2004, climbing 20.3 percent this past year from 2003, to establish a new annual record for 2-4 family home sales in the Bay State, according to data issued today by the Massachusetts Association of Realtors® — Massachusetts Association of REALTORS®
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April 5, 2007

Prudential Real Estate Affiliates, Inc. Donates More Than $1.5 Million to the Sunshine Kids in 2004
IRVINE, CALIF - Prudential Real Estate Affiliates, Inc., a Prudential Financial [NYSE: PRU] company, announced today that in 2004 its network members donated a record-breaking $1.5+ million to The Sunshine Kids, Prudential Real Estate's nonprofit organization of choice. — Prudential Real Estate Affiliates, Inc.
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March 30, 2007

Sales of Single-Family Homes, Condos Climb to Record Levels in Bay State in 2004
Waltham, MA. - The Bay State housing market enjoyed its best year ever in 2004 as historically low mortgage rates, an improving job market, and rising inventory levels helped boost home buying activity to record levels across the state, a new report issued today by the Massachusetts Association of Realtors® (MAR) shows. — Massachusetts Association of REALTORS®
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Febuary 9, 2007

Prudential Prime Properties, Boston Realty Group Opens Newbury Street Office in Back Bay Boston
Prudential Prime Properties, a regional franchisee of Prudential Real Estate Affiliates, Inc., opened new offices at 323 Newbury Street in Boston, MA, to focus on residential sales and rentals in the Historic Back Bay, Beacon Hill, and Fenway areas of the city. After operating successful franchise real estate offices in various suburban and vacation locations throughout Maine, Massachusetts and Rhode Island, the company expanded its local marketing reach within the Boston city center to better serve the community, according to Michael Lyons, Broker and Co-Owner of Prudential Prime Properties.

Febuary 8, 2007

Prudential Properties Bucks a Down Market Through Internet Savvy
First SEO Consultants was recently hired by Prudential Prime Properties, Boston Realty Group to manage all of the realty group's Internet-related marketing and technology matters. First SEO Consultants is now responsible for related activities for www.PruBostonRealty.com ranging from hosting the site, updating site content, related site networking, search engine compliancy, search engine marketing and search engine optimization related initiatives, according to Michael B. Thomas, founder and president of First SEO Consultants.

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